FINTECH | DIGITAL BANKING
Instant credit card application - based on credit scores
Introduction
This project was part of a website credit card application (one of the products of a SAAS MNC) - built for a well-known Financial Institution, to provide users with a convenient way to apply for credit cards without the need for physical interaction, while still complying with the financial rules and regulations in India. As part of the services offered, the primary focus was on facilitating the process of applying for a credit card, which is what this flow is about.
Evaluating the ask
The projects displayed in this portfolio are presented with white labeling, exclusively highlighting the design process. The branding and artifacts serve a symbolic purpose.
Business Need
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Increase the number of credit card applications by providing a convenient online application process.
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Enhance customer satisfaction and loyalty by offering a user-friendly and seamless credit card application experience.
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Streamline the credit card application process to improve operational efficiency and reduce manual intervention.
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Comply with financial regulations in India to ensure legal and regulatory adherence.
User Need
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Convenient and accessible way to apply for a credit card without visiting a physical branch.
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User-friendly interface and intuitive design to make the application process easy to understand and navigate.
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Real-time validation checks to minimize errors and ensure accurate submission of information.
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Ability to upload and submit required documents electronically for faster processing.
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Efficient and timely feedback on the status of the credit card application.
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The goal was to provide users with a convenient way to apply for credit cards without physical interaction.
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Whilst complying with financial regulations in India.
Design Brief
Context: Design systems were already on place, for this particular webapp, hence visual overhaul or modification was not part of the ask.
Delivery time: 2 weeks for the first draft
User Personas
2 broad majorities
User flows
Putting together the major touchpoints
1. Catalogue
2. Need analysis
3. Product details
4. Aadhar/VID Confirmation
5. Personal details
6. Employment Details
7. Documentation
8. Final Confirmation
Final User Flow
