FINTECH | DIGITAL BANKING
Instant Home Loan Application - based on bank profiling
Introduction
This project was a component of an online banking application developed by a renowned Financial Institution, aimed at enabling users to apply for home loans remotely while complying with India's financial regulations. The primary focus of this flow was to facilitate the seamless process of applying for a home loan through the website banking application.
Evaluating the ask
The projects displayed in this portfolio are presented with white labeling, exclusively highlighting the design process. The branding and artifacts serve a symbolic purpose.
Business Need
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Increase the number of home loan applications by providing a convenient online application process.
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Improve operational efficiency by streamlining the home loan application process and reducing manual intervention.
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Enhance customer satisfaction and loyalty by offering a user-friendly and seamless home loan application experience.
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Comply with financial regulations and ensure adherence to legal requirements for home loan applications in India.
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Strengthen the Financial Institution's brand image by providing a secure and reliable digital platform for home loan applications.
User Need
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Convenient and accessible way to apply for a home loan without the need for physical visits to the bank.
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User-friendly interface and intuitive design to make the home loan application process easy to understand and navigate.
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Real-time validation checks to minimize errors and ensure accurate submission of information.
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Ability to upload and submit required documents electronically for faster processing.
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Transparent and clear information about home loan options, interest rates, eligibility criteria, and repayment terms.
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Efficient and timely feedback on the status of the home loan application and approval process.
Objective: Create a user-friendly and secure website to enable convenient and efficient home loan applications.
Target Audience: Prospective home buyers in India seeking a hassle-free and transparent home loan application process.
Key Features and Functionality:
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Intuitive User Interface: Design a clean and intuitive interface that guides users seamlessly through the home loan application process.
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Simplified Application Flow: Streamline the application flow with clear steps and progress indicators to ensure users understand and complete each stage easily.
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Mobile Responsiveness: Optimize the website for mobile devices to accommodate users who prefer to apply for home loans using their smartphones or tablets.
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Secure Data Handling: Implement robust security measures to protect users' personal and financial information throughout the application process.
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Real-time Validation: Incorporate real-time validation checks to help users identify and correct errors or missing information, ensuring accurate submissions.
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Document Upload Facility: Enable users to upload and submit necessary documents electronically, simplifying the document verification process.
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User Support and Assistance: Include accessible contact information, FAQ sections, and live chat support to address user inquiries and provide assistance during the application process.
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Compliance with Regulations: Ensure the website design adheres to financial regulations and legal requirements specific to home loan applications in India.
Design Brief
Context: Design systems were already on place, for this particular webapp, hence visual overhaul or modification was not part of the ask.
Delivery time: 2 weeks for the first draft
User Persona
Goals & Behaviors:
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Home-ownership
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Time Efficiency
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Transparent Information
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Digital Convenience
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Security and Trust
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Competitive Rates Behaviors: Seeks streamlined online home loan application, Values transparent and secure process
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Prefers mobile-responsive experience
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Appreciates accessible customer support
User flows
Putting together the major touchpoints
1. Landing
2. Product page
3. Need analysis
5. Loan details
6. Documentation
7. Verification
8. Bank's Loan offer
9. Final Confirmation
Final User Flow
Mobile Flow
